Business owners need inspiration. Because building a business is about using a vision and the will to succeed. The firms in this group of articles have all started small and have since become icons of the business enterprise world. In this specific article we feature Chik-Fil-A. It wouldn’t be until 1967 that the first Chik-Fil-A restaurant would be opened up.
But once Cathy did open that store he determined it had to be based around the chicken sandwich. In fact one of the company’s slogans is, “We didn’t invent the rooster, the chicken sandwich” just. This actually happens to be a true story. Today the chain of fast food chicken restaurants has managed to grow to over 700 stores.
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And they even still operate a small Dwarf House chain in the Atlanta, Georgia area. In fact the initial Dwarf House location is open up still. This chain actually has an extra front door dwarf sized of course that children and some adults may use if they actually want to. One surprising take note for the restaurant string is that all of their locations are closed on Sunday’s.
This of course is nearly unusual in the fast food industry. But Cathy who’s devoutly spiritual believes that Sunday should be for a cathedral or at least should be spent with family. Probably the most famous faces of Chik-Fil-A has to be the cows. Within their advertising they feature a handful of Holstein cows that typically keep signs that read “EAT MOR CHIKIN”. These cows of course would prefer the public to consume more chicken thereby saving more cows.
The cows are promoted nationally but likewise have many regional variations often being featured on billboards. The cows, which were presented in 1994 have since become the company’s public mascots. They have their own calendar that you can buy even. And so Chik-Fil-A and the Dwarf House were both born from an individual idea, that we’re able to change a business at the same time. It was a simple thing just a chicken sandwich really.
Today that might not appear like much but what a direct effect it has had. Every fast-food chain in the united states features them on their menus, therefore to do many sit down restaurant. Sometimes all you have to is one good idea to change an industry and create a continuing business.